In today’s world where people are quickly adapting to all of the rapid technological changes we are experiencing, digital signage plays an important role in helping various industries effectively communicate information to consumers.
Traditional signage has long been the best way to convey information to people. There’s no doubt about that. But considering today’s technological advances – from high-tech smartphones that boast outstanding cameras, to electric cars that can drive themselves – there’s no denying that traditional signs and their static nature are outdated in the digital world.
This is where digital signage comes in.
Digital signage allows industries to easily display almost any kind of information via digital displays – whether it’s special promotions, new products, hot deals, important announcements, or other types of relevant info. The information displayed on the digital signage can be changed remotely in a matter of seconds or scheduled to display a specific set of content on certain days and hours, making it much easier and more convenient to use compared to traditional signage.
According to research, digital signage boasts a recall rate that is higher than traditional signs, with 63% of people saying that digital signage is definitely eye-catching. Also according to research, 55% of people who saw a digital billboard could recall the specific message displayed every time they passed one.
These research findings show that digital signage is indeed an effective tool for communicating information with people. But what are the industries that could benefit the most from this technology? Let’s find out.
Traditional retailers are seeing a drop in sales due to the emergence in popularity of e-commerce stores. However, with the help of digital signage, traditional retailers can drastically improve the shopping experience of their customers and match the appeal of online selling. Retailers have many different ways to effectively utilise digital signage. They can install digital displays around check-out lines, end-aisle pieces and kiosks that disseminate a variety of relevant information, like product segments, promotions, and sales. If they want to stand out, they can use interactive digital signage that enables customers to interact with touchscreens that show special offers and products.
Digital signage makes it extremely easy for corporations to communicate the latest news and announcements to everyone else within a corporate environment. Relevant happenings such as seminars, events, board meetings, conference calls, emergency information, and employee training are all made easier and faster to disseminate with the help of digital displays. Whether it’s at the lobby, the factory floor, or the sales department – digital signage is an essential corporate communication tool that can be very useful in many different locations and departments.
One of the best ways to enhance the overall healthcare experience of patients is by keeping them informed or distracted while they tend to their needs inside the facility. That can be done by installing digital displays in lobbies, restaurants and waiting rooms that disseminate essential information for patients and guests, such as the schedule of doctors and the room number of departments. Digital signage can also be used to communicate relevant health issues to the whole community, and to deliver important patient information to doctors, nurses and other hospital staff in a matter of milliseconds, which allows them to perform their medical duties more efficiently.
Since schools are frequently struggling with the increasing number of students, it’s essential for them to acquire up-to-date solutions that will enable them to provide effective facility management for everybody. Whether it’s a K-12 school, a college or a university – digital signage solutions are an effective tool for every educational institution. Schools can use digital signage to display timetables, announcements, emergency information, and school events in real time. Aside from that, educators can also use interactive digital signage to enhance the syllabus and make learning a fun and exciting experience for the students.
From retail to education, digital signage is indeed the up-to-date solution that every industry needs to improve its method of disseminating information to people, especially now that we live at such an advanced age. Traditional signage works, but there’s no denying that it is an outdated tool for communication.